Most of the hype surrounding virtual reality has rightly centered on premium headsets, such as the forthcoming Oculus Rift and HTC Vive (both of which will likely cost several hundred dollars). But Google Cardboard is revolutionary in its own right. Since its 2014 debut, the scrappy viewer—which can be built from scratch using free online instructions and relies on your smartphone screen for visuals—has emerged as a playground for virtual reality, priming brands and consumers alike for one of the world’s most anticipated technologies. There are Cardboard apps that let people drive cars (from Mercedes-Benz), attend concerts (from musician Jack White) and even play immersive video games. “We ask people, … Continue reading Alex Fitzpatrick